As the academic season ushers in a wave of returning college students, Kraft Mac & Cheese is stepping up its game with a brand-new offering tailored to the bustling lives of young scholars.
Meet “The College Care Pack” – an exclusive Amazon gem priced at $29.99. This bundle doesn’t just provide sustenance; it delivers a substantial 30 cups of Kraft Mac & Cheese Easy Mac, effectively ensuring a mouthwatering serving for every single day during that pivotal first month of college. But that’s not all. Alongside these delectable cheesy delights, the package includes an innovative “all-in-one reusable silverware set,” a feature designed to enhance the convenience and ease of devouring these classic comfort meals.
In an era where the pressure and longing for home can become palpable, the brand’s ingenious back-to-school offering emerges as a beacon of relief, aiming to make the transition into the school year a tad more comforting for young adults.
The company’s statement encapsulates the essence of the offering: “This new pack makes easy, cheesy, and delicious meals more accessible than ever before.”
Kraft Mac & Cheese’s Innovative Move for the College Crowd
Diving into the world of culinary innovation, Kraft Mac & Cheese continues to captivate. In 2021, they astonished the culinary universe by partnering with Brooklyn-based ice cream parlor Van Leeuwen to craft a unique cheesy-flavored ice cream. This daring collaboration utilized real powdered cheese sourced from Kraft’s renowned macaroni boxes, resulting in a lusciously creamy and undeniably cheesy dessert.
Reflecting on this unexpected venture, Emily Violett, Sr. Associate Brand Manager for Kraft, shared, “We know that there is nothing more refreshing on a hot summer day than ice cream. That is why we wanted to combine two of the most iconic comfort foods to create an ice cream with the unforgettable flavor of Kraft Macaroni & Cheese we all grew up with. As big fans of Van Leeuwen, we knew they’d be the perfect partner to create this ice cream with us.”
Notably, Kraft’s innovative spirit is not an anomaly. In a similar vein, Jeni’s introduced a limited-edition Everything Bagel flavor as part of their “Ice Cream For Breakfast Collection” in the same year, showcasing the vibrant landscape of reimagined food experiences.
The Path Forward for College Students: Kraft Mac & Cheese’s College Care Pack
As the academic journey recommences, Kraft Mac & Cheese doesn’t just offer sustenance; they provide a bridge between the familiar comfort of home and the excitement of campus life. “The College Care Pack” caters to the busy lives of college students, ensuring they have a delicious, easy, and reliable meal solution at their fingertips. With 30 delightful Easy Mac Cups and a reusable silverware set, Kraft’s innovation once again steps up to meet the needs of the modern scholar.
In a press release from the company, the bagel-inspired ice cream is described as having “buttery streusel laden with sesame, poppy seeds – and yes, onions and garlic – woven throughout subtly sweet cream cheese ice cream.” This creative concoction is a testament to the boundary-pushing nature of contemporary culinary exploration.
