Generative AI tools have sparked controversy, especially when applied to create artwork, writing, and voices directly experienced by players. Notable examples include Square Enix’s Foamstars and The Finals, where the use of AI-generated assets faced criticism from both players and industry professionals.
While the survey indicates that generative AI is commonly used in coding assistance and content creation processes, concerns arise when AI is employed to replace traditional aspects of game development, such as voice acting or art creation. The ethical implications of using AI to automate tasks are at the forefront of developers’ minds.
Diverse Applications Beyond Perception
Notably, not all generative AI applications are visible or audible to players. Developers are keenly interested in utilizing AI to generate code snippets, with tools like ChatGPT and GitHub Copilot playing a crucial role in this aspect. The survey organizers highlight that developers are primarily motivated by the desire for coding assistance and streamlining content creation processes.
Interestingly, generative AI finds the most significant use in finance, marketing, PR, production, and management roles within the games industry. Conversely, departments like narrative, art, audio, and QA are reported as less likely to incorporate generative AI.
Company Policies and Ethical Concerns
Despite the widespread use of generative AI in the games business, the survey unveils varied company policies regarding its implementation. Only 12% of respondents stated that their company has a policy forbidding generative AI use, while 7% reported selective tool permissions within their workplace. A small percentage (2%) mentioned being required to use AI, but the majority either indicated the absence of a policy or emphasized the optional nature of generative AI tool usage.
The survey also delves into the ethical concerns raised by developers. An equal 42% expressed being “very concerned” and “somewhat concerned” about the ethical implications of generative AI, while 12% stated no concern at all. Developers stressed the importance of using AI to enhance capabilities rather than replacing jobs, with concerns raised about the potential theft and lack of regulation in the field.
Changing Tides: Decline in NFT and Cryptocurrency Interest
Interestingly, the GDC survey also noted a decline in interest in another controversial technology—NFTs and cryptocurrency. Compared to the previous year, 27% fewer developers expressed interest in these technologies, signaling a shifting landscape of technological preferences within the gaming industry.
In conclusion, the survey provides a comprehensive overview of the current landscape of generative AI in game development, shedding light on its applications, controversies, company policies, and the ethical considerations developers grapple with in adopting this advanced technology. As the industry continues to evolve, the role of generative AI is likely to become even more prominent, prompting further discussions about its impact on creativity, ethics, and the future of game development.
