The internet’s favorite chat app, Discord, has recently taken a significant step towards revolutionizing its platform. With the introduction of server subscriptions and the monetization of exclusive content, Discord is turning its servers into virtual storefronts, offering creators and communities new opportunities to earn money from their dedicated followers.
In a recent blog post by product manager Derek Yang, Discord highlighted their commitment to supporting creators and communities, stating that they have already paid out millions of dollars to thousands of individuals and groups. With the new monetization tools being rolled out, the platform aims to make it even easier for users to start earning money faster.
Media Channels: Unlocking Exclusive Content
One of the first steps in this monetization strategy is the introduction of “media channels” – a new type of channel designed to host subscriber-only content. These channels, currently in beta, will allow creators to offer exclusive content such as memes, wallpapers, illustrations, and other digital creations to their subscribers. This feature is reminiscent of platforms like Patreon, where artists and illustrators already share exclusive content with their patrons.
Tier Templates: Formalized Subscription Tiers
Discord plans to implement formalized subscription tiers with set prices, giving server owners more control over their monetization strategies. The introduction of tier templates, which include pricing options of $3.99, $4.99, $7.99, and $9.99, will allow creators to offer different levels of access and benefits to their subscribers. This tiered subscription model enables server owners to cater to the diverse needs and preferences of their community members while providing them with exclusive perks.
Downloadables: Digital Products and Subscriptions
Discord’s expansion into monetization also includes the ability for server owners to sell one-time purchasable digital products or subscriptions. This feature opens up possibilities for creators to offer additional value to their subscribers, such as access to premium content, digital downloads, or special in-game items. By diversifying revenue streams beyond subscriptions, creators can enhance their earning potential and deliver a more comprehensive experience to their community.
Server Shops: A Central Hub for Monetization
To streamline the monetization process, Discord is introducing server shops, a centralized platform where server owners can sell server subscriptions, downloadables, and even premium roles. This integrated approach allows creators to manage their monetization efforts more efficiently, offering a seamless experience for both creators and subscribers. With server shops, creators can present their products and services in a user-friendly manner, enhancing accessibility and driving engagement.
Balancing Commerce and Community
As a longtime Discord user, the shift towards monetization raises some concerns. Discord’s emphasis on paywalled content and strategies to convert users into paying customers can feel disheartening to those who have valued the platform’s inclusive and user-focused approach. However, it’s essential to recognize the broader context in which these changes are occurring.
The trend of monetization in online platforms is not unique to Discord. In recent years, many tech companies have followed a similar playbook: initially providing free or subsidized services to gain a large user base, and then introducing monetization strategies once they have established their dominance. Discord’s decision to explore new revenue streams and provide opportunities for creators and communities to earn income aligns with this broader industry trend.
However, some users, myself included, may find this shift disconcerting. Discord has traditionally been a platform that fosters community, creativity, and open communication. The introduction of paywalls and the possibility of content exclusivity may undermine the sense of inclusivity and accessibility that has been central to Discord’s appeal.
Moreover, Discord’s recent focus on catering to large communities and implementing features primarily for them has left smaller servers feeling somewhat neglected. For those of us who operate smaller servers with close-knit groups of friends or niche interests, the emphasis on monetization and market-driven strategies can be off-putting.
How Will This Impact Subscriptions?
It is important to note that Discord is not alone in facing these challenges. Many other popular platforms and services have undergone similar transitions, evolving from community-driven spaces to commercialized environments. While monetization is a necessary aspect of sustaining and growing a platform, it must be approached with caution to strike the right balance between commerce and community.
Discord, to its credit, acknowledges the potential concerns associated with monetization. Derek Yang, the product manager, emphasizes the importance of using the new tools wisely and reminds server owners that not every opportunity for revenue generation should become a get-rich-quick scheme. The intention is to provide creators with the means to offer additional value to their subscribers, but it is up to the community leaders to use these tools responsibly and maintain the integrity of their servers.
One success story highlighted by Discord is the Club Banana server of Valorant streamer Woohoojin. This server serves as an example of a thriving community funded by subscriptions. Woohoojin, who earns over $16,000 per month from Discord subscriptions, takes a unique approach by offering free subscriptions to regular viewers and only requesting financial support from those who are financially able.
While this example shows that it is possible to strike a balance between monetization and community engagement, concerns remain. Allowing moderators the freedom to paywall certain functions within a server may create opportunities for abuse or hinder the experience of discovering new communities. The initial impression of a server, defined by inaccessible or limited features due to paywalls, can discourage users from further engagement.
How This Reflects Discord Pricing
Discord’s decision not to enforce pricing regulations on server owners reflects their trust in the community’s ability to make responsible choices. However, as monetization becomes more prevalent, it is crucial for Discord to maintain open channels of communication with its user base, listen to feedback, and adapt its strategies accordingly to preserve the platform’s unique appeal.
In conclusion, Discord’s expansion into monetization through server subscriptions and exclusive content marks a significant shift in the platform’s trajectory. While these changes offer new opportunities for creators and communities to earn income, they also raise concerns about the potential impact on the inclusive and community-focused nature of Discord. As users, it is essential to remain vigilant and provide feedback to ensure that the balance between commerce and community is maintained. Ultimately, the success of Discord’s monetization efforts will depend on how well they can preserve the platform’s core values while embracing new revenue streams.
