For a while now, it seems that console wars take place online with fans. But actual the companies themselves don’t have to do anything themselves. To the average gamer, it may look like the trend is that Sony and Microsoft compete, and Nintendo is off doing its own thing. Then Sony and Microsoft catch wind of Nintendo’s success and do it themselves.
It happened with motion controls, such as Microsoft’s Kinect and Sony’s Move, but now it is happening again with Sony’s State of Play, a video series remarkably similar to Nintendo Directs. You have to consider that console wars are either a thing of the past or that they actually help each other grow. They USE each other to succeed. There is no war for them. It’s just business.
How The Big Three Use Each Other To Perpetrate A Console War And Make Money
Console wars are not all they seem. People behind the scenes at all three companies are constantly trying new things, and it doesn’t seem to work out all the time. However, game consoles have been around for a long time, and financial highs like DS may precede lows like the Wii U. For the longest time it was Sony with the successful VR headset, but now Nintendo is trying to catch up with its own Labo VR set.
Nintendo Tries and Fails…And That’s OK
But wait, it goes even further than that. In the 90s, Nintendo tried virtual reality, with the infamous flop known as the Virtual Boy. The timing just wasn’t right yet. People passed virtual reality off as a gimmick for the longest time. It wasn’t until recently that it became a viable source of home entertainment.
Sony Trying And Succeeding
Companies come up with ideas that either work for the time or they don’t. At one time, it was Sony that was going to make Nintendo’s next console. But things didn’t go according to plan. Nintendo made the mistake of trusting Philips with Nintendo properties and Sony went on to make their own console.
Also, Nintendo still wanted to have their systems use cartridges instead of discs. Hence, why the Nintendo 64 had cartridges and Sony made its grand debut on the systems market with the disc based Sony PlayStation.
And Now Google Thinks It Knows The Future Of The Gaming Market
Nowadays we are seeing similar ideas being used by different companies. We even have Google trying to one-up gaming streaming services with Stadia. Previously, they only had OnLive or PlayStation Now to contend with. And who is to even say if now is the right time to make streaming a gaming company’s primary focus? I certainly don’t think it’s the right time. Not yet, anyway. But one can’t say for sure until the Stadia is released.
Sony Catching Up With Nintendo
It is now common knowledge that Sony will be sitting out of E3 in a little over two months (Geez, where did this year go?). And on Monday we got a taste of what will be replacing it. Sony’s State of Play seems to have replaced their presence at live events like E3. And this is (Perhaps intentionally. Perhaps not) reminiscent of Nintendo doing the same thing with their Nintendo Directs.
But personally, I don’t think it means that one company ran out of ideas over the other. What excites me is that even if Stadia ends up a flop, the idea will be reused later on in a more successful way. Only time will tell.
But what do you think? Are there any things that one company does that you’d like to see another do? Let us know in the comments below!
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I’ve been writing almost as long as I’ve been playing video games. I also do standup and improv. The game that made me realize that video games could be more than just a toy, was Metal Gear Solid 2.