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The iGaming industry is fast-moving. Players are always on the lookout for the hottest trend and new experiences, while regulations change in an attempt to control the growth of such a massive field.
As such, it’s important to stay ahead of the curve in order to be relevant going into 2020 and beyond. If you don’t, you can easily get left behind in the rapid sector that is iGaming.
Here are 5 trends shaping the iGaming industry in 2020 that are going to impact gaming itself, drive innovation and shape the future.
1. Content Is Becoming A Commodity
iGaming is built on content covering all the bases to ensure every player has the chance to find the ideal experience. That said, it’s hard to stand out from the crows in such a competitive market.
More and more games are released every month, each expressing the latest in technology and gaming standards in an attempt to bring in new players and win over those already playing, but how many of these new games can really say that they are truly original?
Titles that often do the best share common attributes, such as having an engaging theme and unique reel arrays.
Other content strategies that have been successful in the past include producing content that is based on what players like. This strategy is used by companies in other industries, such as Netflix and Spotify, and has seen them rise to the top in their respective fields.
This just goes to show that there are plenty of ways to create engaging content in a competitive market.
New games have their own unique challenges to overcome. It can have the best graphics and gameplay in the world, but it must be presented properly to have any chance.
So, the question you should be asking is how you can present the game in the simplest, most attractive way?
Top-drawer promotion is the key to high-performance results.
2. Acquiring And Nurturing Players
iGaming companies are tasked with trying to attract new players while keeping those on board satisfied with their gaming offering.
The cost of this challenge increases all the time. Thanks to the strict restrictions on advertising, and the idea of responsible gaming becoming so key to surviving in the industry, it’s never been harder to contact such players.
In order to keep an existing player, you must know their playing habits and demographics inside-out. This enables you to create ideal playing scenarios based on their behaviour.
This shift to providing a personalized service has impacted many sectors and iGaming is just one of them. For example, according to OnlineCasinoGems, Bovada, one of the biggest iGaming companies in the US, has totally shifted its efforts to produce a tailored experience for its players (in-depth Bovada Casino review here).
By analyzing data from analytics tools and understanding their needs, you will be able to produce much more effective strategies to acquire and nurture players.
It’s essential that you keep them engaged with your brand.
3. Understanding Mobile Gaming
The majority of online gaming occurs on a mobile device. As more iGaming businesses adopt for mobile play, the number of people playing on their smartphone or tablet will only increase.
As such, it is vital that you can create an excellent gaming experience for such a large portion of players.
One of the most important factors to consider is mobile UX. The portrait vs landscape debate has raged for years, but one thing is for certain: those that curate the most engaging mobile experience are the most successful.
For example, Pokerstars is head and shoulders above the rest of the field in terms of online poker and its mobile package has a lot to do with it.
Mobile gaming is certainly a trend that is going to shape the iGaming industry in 2020 and beyond.
4. Regulation, Regulation, Regulation
This is of vital importance for anyone involved in iGaming. Players now expect certain standards to be met from their iGaming provider. If they are not met, they can easily find another provider that does.
Regulators will ensure that those in the industry will be made accountable if they fail to meet their ever-evolving policies.
This should not come as a surprise. In fact, change in regulations is very much expected. Regulators are integral to the iGaming industry so staying ahead over the curve is paramount to anyone looking to achieve success in this field.
5. Artificial Intelligence And The Use Of Data
Data is the heart of decision-making processes. From executives steering the company’s direction to employees on the deck, all business processes should now be made using data to provide players with a personalized experience
Now, thanks to the development of artificial intelligence (AI) and machine learning techniques, data can now be processed faster than ever before – all in real-time.
There are plenty of ways that this can enhance an iGaming company’s offering, such as creating a recommendation engine that suggests similar games, or techniques to spot unusual behaviour.
This also enables those in the iGaming industry more control and being able to satisfy evolving gaming standards and regulations.
It doesn’t stop there.
AI, machine learning and data will all play a part at the software level. The days of having a traditional dashboard will be replaced by a responsive, informative interface. If there are any holes, it won’t just tell you where they are, but how to fill them.
Further, employees will be able to spend more of their time on making decisions that matter and impact the business, as opposed to the mundane, everyday tasks.
The iGaming industry is always changing. If you looked only a few years back, you will be left wondering how managed without everything you have at your disposal today. And it will only continue to get better into 2020 and beyond. iGaming is fueled by advancements in technology and innovation, helping those in the industry to improve products and services in search of the ultimate customer experience.